a video of our storySisters Jen and Lara launched heart&core with a patented, underwire-free sports bra that delivers high-impact support and ultimate comfort. Listen in on their company history and their unique product—designed for active women by active women!
Rave ReviewsFrom athletes to doctors, breast cancer patients to nurses, we have talked to a lot of people about the supportive, comfortable difference that heart&core's bras offer. Read for yourself!
Sisters Jen and Lara saw a need in the sports bra market when they took their mother shopping for active wear so she could get back in the gym after battling breast cancer. They launched heart&core to deliver underwire-free ultimate support. This led to the development of the Bonita Post-Surgical Bra, named after their mom, which features a unique design for ultimate comfort. Their mission: to provide a premium bra and serve as a resource for women recovering from breast, heart and lung surgery.