Magento Commerce

  • a video of our story

    Sisters Jen and Lara launched heart&core with a patented, underwire-free sports bra that delivers high-impact support and ultimate comfort. Listen in on their company history and their unique product—designed for active women by active women!
  • Rave Reviews

    From athletes to doctors, breast cancer patients to nurses, we have talked to a lot of people about the supportive, comfortable difference that heart&core's bras offer. Read for yourself!
Pretty Strong
Sisters Jen and Lara created a sports bra for their mother, a breast cancer survivor seeking comfortable, high-impact support for larger cup and band sizes. They patented a design with soft, molded cups that lift, encapsulate and compress to shape and secure your chest—without wires and seams. Plush, adjustable straps at the shoulders and base customize fit. Using that same idea, they developed post-surgical bras to help with recovery from reconstructive surgery. Their mission: to support you!