see what we seeNew ideas inspire us to create the best in high-performance sports bras. We love to listen and learn from our customers, and see what makes you smile. While we get ready to bring you our Ultimate Support Summer Collection, stay busy pinning and sharing with us!
a wave of comfortWith soft, molded cups providing lift, encapsulation and compression, no uncomfortable underwire or seams are necessary! High-impact support never felt so comfortable.
a video of our storySisters Jen and Lara launched heart&core with a patented, underwire-free sports bra that delivers high-impact support and ultimate comfort. Listen in on their company history and their unique product—designed for active women by active women!
the road to recoveryOur post-surgical collection provides ultimate comfort during your recovery from breast, lung or heart procedures. With special features to help promote healing and protect from swelling, the Bonita and Elisabeth Bras are your partner in recovery.
Sisters Jen and Lara created a sports bra for their mother, a breast cancer survivor seeking comfortable, high-impact support for larger cup and band sizes. They patented a design with soft, molded cups that lift, encapsulate and compress to shape and secure your chest—without wires and seams. Plush, adjustable straps at the shoulders and base customize fit. Using that same idea, they developed post-surgical bras to help with recovery from reconstructive surgery. Their mission: to support you!