Magento Commerce

  • a video of our story

    Sisters Jen and Lara launched heart&core with a patented, underwire-free sports bra that delivers high-impact support and ultimate comfort. Listen in on their company history and their unique product—designed for active women by active women!
  • Rave Reviews

    From athletes to doctors, breast cancer patients to nurses, we have talked to a lot of people about the supportive, comfortable difference that heart&core's bras offer. Read for yourself!
Ultimate Support
Sisters Jen and Lara saw a need in the sports bra market when they took their mother shopping for active wear so she could get back in the gym after battling breast cancer. They launched heart&core to deliver underwire-free ultimate support. This led to the development of the Bonita Post-Surgical Bra, named after their mom, which features a unique design for ultimate comfort. Their mission: to provide a premium bra and serve as a resource for women recovering from breast, heart and lung surgery.